DIPLOMA Analysis of the effectiveness of marketing communications
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10.09.2009
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Description
Introduction 3
Chapter 1. Theoretical aspects of the effectiveness of marketing communications 6
1.1. Features of the marketing communications complex 6
1.2. Advertising 9
1.3. Sales promotion 17
1.4. Personal Selling 20
1.5. Propaganda and public relations 24
1.6. Evaluation of the effectiveness of the marketing communications complex 31
Chapter 2. Analysis of the effectiveness of marketing communications using the example of the travel agency "Megatur" 34
2.1. Brief information about the travel agency 34
2.2. Marketing communications in the travel agency "Megatur" and evaluation of their effectiveness 38
Conclusion 52
References 55
Chapter 1. Theoretical aspects of the effectiveness of marketing communications 6
1.1. Features of the marketing communications complex 6
1.2. Advertising 9
1.3. Sales promotion 17
1.4. Personal Selling 20
1.5. Propaganda and public relations 24
1.6. Evaluation of the effectiveness of the marketing communications complex 31
Chapter 2. Analysis of the effectiveness of marketing communications using the example of the travel agency "Megatur" 34
2.1. Brief information about the travel agency 34
2.2. Marketing communications in the travel agency "Megatur" and evaluation of their effectiveness 38
Conclusion 52
References 55