COURSE The role and objectives of strategic marketing

Introduction 3
Chapter 1. Features of strategic marketing at the present stage 5
1.1. Marketing development in Russia 5
1.2. Features of the marketing management system in B2B markets 8
Chapter 2. Features of strategic marketing in the company "Ocher Group" 15
2.1. Economic characteristics of the company "Ocher Group" 15
2.2. Goals of transformations, prerequisites and obstacles to organizing marketing management 19
2.3. Proposals for corporate level reorganization of the company 23
2.4. Proposals for the reorganization of the company's business level 30
2.5. Proposals for reorganization of the functional level 37
Conclusion 42
References 44