ABSTRACT Specifics of service marketing
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25.10.2008
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Description
Introduction 3
1. Concept and properties of services 4
2. Classification of services 8
3. Features of the marketing policy of a company operating in the service sector 11
Conclusion 22
References 23
1. Concept and properties of services 4
2. Classification of services 8
3. Features of the marketing policy of a company operating in the service sector 11
Conclusion 22
References 23